My Brother:

When I say How to Man is for every man...

That includes my best friend, Tyler.

It includes my dad.

It includes my step-dad.

It includes my sons, when they get old enough (they’re 3 and 7 right now.)

I’d be proud to recommend this course to all of them.

I get a little emotional saying that, but it’s true.

So let’s keep things rolling and hopefully you’ll realize why I’d recommend this course to the men (and boys) I care most about in my life.

I know those are big claims.

I also know you’re skeptical. And all I ask is that you consider this letter and what I’m about to say with an open mind.

It will cost you a few minutes of your attention and could benefit you in ways that are probably hard for you to imagine right now.

To make this easy, I’m going to go through all four claims and tell you about them the best I can. I’ll try to make them all as clear as I can.

If I do my job well enough, the benefits will be clear, and you’ll have an easy time figuring out if How to Man is for you.

But first, know that I’d been struggling with this letter for How To Man for days and days. And just recently I put the wraps on a version of this letter (which I hope you never see) and sent Alex a Skype message telling him that I was done… with the “testosterone soaked version.”

I said some other things too. Which I’ll omit since they were too embarrassing.

In the moment, though, I felt pretty proud of writing that letter.

>>>I’d spent hours and hours looking at the work of top copywriters like Frank Kern, Joe Sugarman, the late Gary Halbert, and the late David Ogilvy.

>>>I’d spent hours looking at the ads and sales letters of multi-millionaire men’s advice gurus, at least one of whom is a close personal friend of Alex’s.

>>>I’d spent time re-typing classic ads and sales letters just to get the ‘rhythm’ into my bones.

>>>I’d poured over the How to Man sales materials and gone through hours of video material in the course, just to see what it would offer men (and what I could write about.)

In that FIRST version of the letter, I put in a lot of “tricks”, and these are just a few of them...

• I exploited psychological triggers pandering to men’s hurt and anger towards women.

• I exploited “hypnotic writing” techniques using Neuro-Linguistic Programming (NLP) to make the letter difficult to put down.

• I tactically inserted demonstrations of credibility and value throughout the text, as well as “open loops,” to keep men reading all the way down to the Add to Cart button.

In short: I felt like Mr. Hot Shit Upstart Copywriter about to make a Big Name for himself.

(Do you see the ego-fueled trainwreck about to happen?)

It all crashed down a few minutes after sending Alex the message telling him I was done with the new How to Man letter.

That was the moment when I started realizing a few things. And the realizations kept coming throughout the night.

I call this…

The Moment When My Heart
Called Bullshit On Me

Here are a few of the things I realized:

#1
“I feel like I’m trying to TRICK guys into buying this course, even though I actually believe in it. And that’s because I can’t think of an HONEST, above-board way to convince men that the massive promises of How To Man are true.”

#2
“I’m writing to real guys who need real help. They don’t need ‘marketing. They need more truth. They need to be able to make up their own minds if How to Man is really for them.”

#3
“I feel like a sleazy used-car dealer.”

#4
“I promised Alex to help him take the high road in his letters. And now I’ve stooped as low as the majority of the men’s help, dating advice, and pick-up gurus just because we need a ‘win’ for the business.”

#5
“I’d be ashamed if my boys ever read the letter I just wrote.”

#6
“I’d cringe if my parents read it.”

So I decided something...

• “I’m going to sit down at home, take OFF my copywriter hat, and go back to being a plain ole’ writer.

• “I’ll say plain, honest things.

• “I won’t take the low road and exploit fear or anger.

• “I’ll write a letter like if I’m talking to my best friend since we were 14, Tyler, and telling him why and how How to Man would improve his life…

• “...even if he might not see the need right off the bat.”

Pardon if that was a long-winded way of bringing you to this point. But this is an unconventional letter for How to Man, and I want you to be aware of that.

It’s a big risk, too.

Why?

I wasn’t kidding about Alex needing a win for the business. Or me needing rent money so I don’t have to dip into savings for the seventh month in a row while I try to keep my head above water here in Sweden.

The point is - I don’t know that I’ve ever seen a letter like this one actually succeed.

I have NO IDEA if being this up-front and honest will be good for business… because everything I’ve seen from other men’s ‘gurus’ sticks to hype and inflated claims.

One of those multimillionaire ‘gurus’ even privately said something along the lines of, ‘The copywriter who writes the most Lies Per Minute, makes the most money…’

On top of that, I have a sense that the OTHER version of this letter (the Dark Side version I might only let you glimpse a small piece of - I haven’t decided yet) would probably sell a ton of courses.

But let’s be clear:

I’m ashamed of the Dark Side letter.

I’m ashamed because it was an attempt to manipulate you into opening your wallet to buy this course.

And that’s not the reason why you should get How to Man.

If you get How to Man, I want you to do it because you believe it will genuinely help you.

Not any other reason.

“How to Man? WTF?”

I had the same reaction.

Let me back up for a second and tell you the abbreviated version of who I am: I’m a reasonably happy single dad living as an American expat in Sweden (yes - I followed a blonde here); I have friends; I’m in decent shape for a late-thirties guy; I get to write to make a (semi-)living.

And while I could be making more money at the moment, I think that might be coming soon, too. (Partly as a result of the lessons I’ve absorbed from How to Man. But I’ll get to that later.)

Just know that when I saw that Alex and his mentor Nathan Charles had called this online course ‘How to Man,’ I felt like the title was a little over-the-top.

That little voice in my head (you know, the wise-ass one we all have) said, “You’ve got balls and you know how to use them. That makes you man enough. You don’t need a freaking instruction book to ‘Man’.”

So yes, I’ll admit - I was skeptical when I first pressed play on the first video in the How to Man series. I didn’t really know what I was in for. And maybe I thought that this material would only be geared to -- and this is terrible of me to write, but it’s also honest -- ‘losers.’

(Practicing “Radical Honesty” - something you get from How to Man - has a way of feeling a little scary sometimes. Because you know you’ll offend people sometimes. And that takes new levels of courage for a lot of us.)

So about that first video.

I had to re-watch it just to refresh my memory. And on this viewing, I was hooked within the first 40 seconds.

>>>I think the reason why How to Man is so powerful is that the issues it brings up apply to so many of us.

There’s stuff in there about…

A lot of it just “resonates” when you get into it, because most of us guys wish we could improve in at least one of those areas.

Let’s start going through the big How to Man promises, because I want you to be able to make up your own mind about this course.

How To Man May Help You Find Your Way And Your Purpose

You might laugh this one off and think, “Am I lost?”

But if you stop to think about it, a lot of us men are. Or we have been.

And sometimes even when we think we’re just fine, that we’ve swept all that stuff from our pasts under the rug… it has a way of eating away at you in ways you don’t always understand.

I’m not a fan of being too vague. I prefer stories.

In this case, I don’t want to embarrass any of my friends, so I’ll use myself as an example. This is a little story about being lost as a man.

And it is true.

It actually started when I was 13 years-old. That was when I fell in love with cycling.

I’d been one of the few fat kids at school back then, and cycling gave me fitness and strength I’d never had before. Not to mention, it cut way down on the shame I felt about my formerly overweight body. It was turning me into an athlete.

My mom bought me a Bridgestone touring bike even though she was a single mom living on a teacher’s salary. (Years later she told me credit cards somehow pulled her through the lean times. I still appreciate what she did for me.)

I rode that bike all over creation in southern Maine. I was riding about 20 miles a day as a kid, going from Falmouth out to Cumberland Center and then turning back on Route 9, and then 20 miles turned into 30 or 40, and sometimes (as I got older, and a few times a summer) over a 100 when I rode up to my dad’s house in Hampden.

The Bridgestone turned into a sleek, 8-speed carbon and aluminum Trek racing bike when I was 14. (I raked blueberries in a hot field that summer with my father to upgrade the shifters to more race-worthy Shimano “STI.”) I sometimes brought that bike to my bedroom in the winter for gut-busting interval sessions on a trainer.

I started collecting cycling magazines with pictures of heroes like Greg LeMond and epic stories about men suffering through terrible pain as they battled for glory in the big European races. I read about legends like Jacques Anquetil and Bernard Hinault and Eddy Merckx. I watched in awe as the Spaniard Miguel Indurain came on the scene in the 1990s and crushed the competition in the Tour de France.

I wanted to be like those guys.

So I put my heart and action into that.

Which meant...

I had a Purpose.

In the rest of my teenage life, I managed to pull mostly A’s at school, play in the band, and have a girlfriend in high school...but that was DESPITE my bike riding. Because, you see...training to be in the Tour de France one day was all that mattered.

Homework, friends, and even girls came second.

I was absolutely on fire with that dream from the age of 14 until about the age of 25.

The summer after college, while a lot of my classmates were doing internships at New York investment banks, consulting firms, Silicon Valley software companies, and nonprofits, I was working part-time and riding my bike almost every other waking moment.

Every ride was an opportunity to live my purpose. To see my goal in front of me. To feel good pain and work through it.

By my early twenties, I’d moved to California and I was training 16-20 hours a week on my bike. I was doing amateur races like the Sea Otter Classic and Copperopolis, and I was doing pretty well, but it seemed like the TOP guys were at another level.

Not long after moving out west, I met the woman I’d marry. It turned out she was a lot better at bike racing (against other women) than I was when I was competing against other men.

She turned pro about a year after we met, and I put my own pro riding dream away.

Just like that.

Still a young man, I stepped away from what had been my Purpose for 11 years. And I thought it would work out just fine at the time. That I’d “sort things out” on my own, the way I always did.

...And Then I Was Lost

I also told you this was a story about being lost.

And that’s just what happened when I turned away from my Purpose.

Instead of finding a new meaning and a new path for my life after I put away the pro cycling dream, I drifted.

I drifted in and out of jobs. I think my longest stint at a place was two and a half years. After that, it was a succession of six to nine month gigs, maybe a year here or there.

I got good at faking enthusiasm in interviews. I wasn’t so good at faking long-term passion, though.

I had no motivation to have a career. It was like most days I was just punching a clock.

I took up video games as a hobby at night, which usually made me exhausted the day after I played, but at least I could forget real life when I was pushing buttons and blasting make-believe enemies with frag grenades and sniper rifles.

I felt the passion slowly drain out of my marriage (and nearly ten years after meeting, we finally separated here in Sweden.)

>>>I’ll admit - up until a few months ago, I sometimes asked myself what the point of everything was.

I even looked at my situation and tried to be objective. That’s what we try to do as men.

And at that moment, I saw the current state of my life:

And things looked like they might get worse before they got better… I didn’t know how prepared I was for that… To the point that I felt a creeping sense of panic… Because I was NOT in a good place…

You hear men talk about this idea of “rock bottom.” For each of us it looks like something different.

After this experience I had a new understanding of what this can look like. I’ve also had some pretty deep conversations with men who got to that place. Even guys who were ready to take it one step further and go for the “ultimate exit.”

Then I Got Lucky

I watched a Tony Robbins documentary on Netflix one night, and that was enough to ‘flip a switch’ and get me on the path of self-improvement again.

>>>Thank a higher power for that.

That led me to starting my own business as a copywriter.

Which led me to contacting Alex Allman, who created How to Man with Nathan Charles.

Which led me to going through the online version of the How to Man program.

Which led me to writing this letter to you right now.

But I suppose I’m not writing this as a copywriter anymore. I’m writing this as a fellow brother. As someone who might also be a friend.

Yes...

...Because of the thoughtful and insightful mentoring within the program… These men know what it’s like to be searching… And they know what it’s like to find a path… But most importantly they know how to show you how to find your own way.

Yes again...

...Because of multiple reasons… Not the least of which includes a useful exercise you’ve most likely never done before called a “Consideration” that lets you “shine a light” inside your brain and untangle difficult problems.

I’ll flesh out the course as I go so you can get a better sense of it. But I just felt like it was important to tell you right now that How to Man is one way for you bust out a compass for your own life.

Sometimes you just need that. You need to find something to hold onto. Something that will help you get your footing again when the rocks are slick.

Let’s move on to the next big promise…

How to Man May Bring You More Love

My first thought on writing this promise down is that it almost feels too massive to write about.

The theme of love runs throughout the How to Man program. (Not in some New Age, wishy washy, lame sort of way, either.)

It’s one thing to say that How to Man is deep, and it’s another to experience it.

When it comes to love, How to Man helps you do a better job of loving yourself.

It also makes it vastly easier to love women. (And be loved by them in return!)

If you have no idea what loving yourself better might look like, maybe I can make it real for you right now with an example.

Think of one secret thing about yourself that you’re ashamed of.

No one’s peeking. Only you know.

Now imagine what your life would be like if that shameful thing didn’t bother you anymore. If it just dissolved.

That might feel impossible to you. You might think people need hours and hours of therapy for something like that to happen. Or for years and years to pass.

But that’s just not the case. How to Man actually walks you through concrete, effective ways to work through the things you are most ashamed of in your life. It also helps you let go of the things you have the most trouble letting go of.

And the feeling you get when you are able to let go of something that’s been haunting you for a long time?

That’s a way to love yourself better.

Fixing “Woman Troubles”

This is a tough one for a lot of men, whether they’re single or in a relationship and past the “honeymoon” phase. And so a good portion of the How to Man program covers things that men struggle with when it comes to women.

If you want to know more, feel free to check it out...

Watching these sections on women and sex and relationships, I was riveted. That’s probably because I’m a newly single guy. Dating is a new adventure for me again.

I’ve also tried Game before and didn’t like it, so this was a welcome alternative. (Game worked for me sometimes, but it felt unnatural. And there were times when I just felt humiliated and angry from doing it. Write to me sometime and maybe I’ll share one of those stories with you.)

I just want you to let you know right now that How to Man is not lacking in the crucial ‘how to attract and relate to women in more than just a “let’s just be friends” way’ department.

I’m pretty sure you can take what you learn about women in How to Man and apply it no matter if you live in the “sticks” or the city. It’s universal material for relating better with women. Kind of like cracking a code, I guess…

The Bad Habit “Antidote”

I’ve had my bad habits and addictions over the the years. One of the worst was playing video games. Porn was another.

What those bad habits had in common was that they sapped me of energy.

They took away my focus.

I can confidently say that I’d be way further ahead in my own life right now if I hadn’t wasted thousands of hours over the years in front of screens blasting online opponents and looking at naked women faking their own pleasure.

I know I’m not the only guy who feels this way.

For example, I have a good friend who’s looking to break free of his current occupation and start something new, but he’s still feeling “stuck”. There’s something holding him back.

I’ve also spent hours reading posts on Reddit by guys who feel like they’re slaves to their bad habits. Some of the biggest ones they mention are porn, video games, alcohol, weed, and binge eating crap food.

These guys turn to online communities like Reddit to connect with other guys and help each other make the tough changes they’re looking for.

I think that How to Man is a single-source blueprint to making those kinds of changes in your life, because it helps you see your situation and your life in new ways. For some men, the resulting changes can be incredibly fast. For others, it takes more work and dedication.

Going through How to Man is kind of like putting a bigger turbo on your truck for towing your boat. You can get from A to B without it, but you’ll get the job done quicker if you put some real energy behind it.

How does How to Man help you do that?

A lot of the course material teaches you how to create and direct powerful attention to get the things you want out of life. It’s almost like an “antidote” to your bad habits.

When you have mastery of your attention, you can also:

Saying you’ll have more attention and focus in your life doesn’t sound sexy, but How to Man shows you how it unlocks the door to so much progress in your life.

There are even exercises and tips in the course to show you how to build your focus and attention starting right now.

What I took away from these lessons was a tremendous sense of possibility and responsibility. I mentioned earlier that my money situation isn’t the greatest, and How to Man has helped me get into the driver’s seat in that respect.

I feel like I’ve got at least one hand on the wheel now.

I’ll say one more thing about this: Focus and attention make the difference between having a plan and being able to fiercely execute on that plan.

I like that.

You Might Still Be On The Fence

If you believe How to Man might help you in at least one aspect of your life, I urge you to try it.

Alex gives you a 60-day 100% satisfaction guarantee. There’s no B.S.

If you don’t like the course, you email his customer service team and they give you a quick and easy refund, no questions asked…

...Because that is fair… And Alex believes in the basic and honorable “handshake deal”...

Price

How to Man costs $197...

...Because it comes as a digital course, which means you get to access all 26 streaming programs and a PDF workbook right after you check out.

...Because Alex wants you to be able to afford it (it’s far less than what many men paid to go through the original course as you’ll read just below.)

...Because it is a fair value for what you get from the course.

FYI - $197 would let you buy nine 30-packs of Bud.

(But then you’re still pissing your life away.)

And it’s $72 less than a Playstation 4 Slim console at Walmart right now. (Those are selling for $269 at the moment… but how many more women will you attract with your video game skills? How many work promotions will you get as a result of “fragging” digital bad guys?)

Plus, doing How to Man live and in person cost over $2000 to the original participants who had to fly in, put themselves up in hotels, and cover meals…

I say those things just to put it into perspective.

I guess the question you have to answer for yourself is if How to Man is worth more to you than beer or video games or whatever else you use to numb yourself on a daily basis.

You already know what I feel about it, but I’m biased because I’m getting paid to write this and I already went through the course.

The value to you is something you’ll have to decide for yourself.

Ordering Instructions

To order, you click the Add to Cart button and that brings you to a secure and trusted shopping cart* where you can review your order before you enter your credit card details and billing information.

There is no shipping information required because this is an instant-delivery digital course.

Look - I know we all have our own goals…

For me, How to Man helped me get more confidence around both money and women… And since taking the course I’ve been attracting more of both. (For the first time ever, I’m dating two women at the same time… who both openly know I’m not ‘exclusive’ with either of them at the moment. I don’t plan to do this forever, but it has completely changed my outlook on finding love again… for the better.)

For you, How to Man might be about boosting your social confidence… upping your motivation in life… or overcoming bad habits that are holding you back…

And just in case you’re forgetting the 4 big promises of How to Man because I wrote a too long-winded letter, here they are again:

Masculinity Mastery

Plus… there’s a bonus program called Masculinity Mastery that you qualify for today.

>>>If there’s one amazing thing about Masculinity Mastery, you can sum it up with one word:

Community

This is your ticket to an interactive, exclusive and private Brotherhood of men, including your highly in-demand mentors from How to Man… And you can access the Brotherhood anywhere you have an Internet connection… Whether you’re at home or on the road for work.

This program is a valuable extension of How to Man and dives deeply into issues that men care about…

These include:

Whatever you end up choosing to do today, I wish you all the best on your journey through life.

With Much Brotherly Love,
Jesse Bastide

P.S.
The “Dark Side” letter used the word “mangina” in a headline…

P.P.S.
I’m pretty happy with how this letter came out. I felt more like I was writing a letter to a close friend than trying to sell a used car with sawdust in the transmission.

Plus, you got a no-nonsense overview of How to Man. And now you know if getting this course is more valuable to you than beer or video games…

P.P.P.S.
In the past, I’ve gone through “down cycles” when the deck seemed stacked against me.

That’s where How to Man comes in today.

Since going through the course, I have a ton more calm in the face of pressure. I see challenges in front of me, but I completely and utterly trust myself to find a way forward and upward. That “sticky” shift in mindset has been crucial for me.

(I’ve got the testimonial spreadsheet in front of me. I’m NOT the only guy who feels empowered like this.)

If you’re facing your own life challenge right now (doesn’t matter if it’s financial, relationship, or self-sabotage related), How to Man can help you tap into strength you didn’t know you had to get through it.

Plus, I thought about one thing… If I hadn’t gone through How to Man, I’d still have some of my old, fearful, and wrong attitudes about women… I’d have a harder time trusting myself in my business and my life… And I’d probably be experiencing deeper “lows” from my setbacks.

I’m a stronger man today because of How to Man.

I hope you give How to Man a try… Because maybe you’re next with your own inspirational story…

Some Quick Feedback From Men Who Took The Course

(Because of the sensitive nature of these testimonials, I withheld or slightly altered some identifying details.)